Friday, 24 September 2010


for this video of shut up and drive it starts of with a mid shot of the garage doors opening, by this it gives us the subject matter. however from the first shot from seeing the garage you would of fort that it would be men working in the garage with Rihanna but it isn't its a group of lady dancers climbing all over the cars and posing. As the doors open a red car pulls up, then a close up of a foot coming out of the car wearing leopard print high heels. This add mystery to who the person is. A mid shot is then used to expose the person to be Rihanna.
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Wednesday, 22 September 2010

music promo video: purpose and success criteria

what is the purpose of music promo videos?

advertisement
draws attention to the music/ song
illustrates the song
appeals to a visual audience
expresses an individuals emotions
tells a story
markets an image
promotes the artist, singer, album
persuades audience to buy- CD downloads
raisers the audience awareness or profile of the artist/ group
to make an artistic statement e.g talking heads-once in a lifetime
product placement
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welcome to my music video blog. i hope you enjoy my work as i work my way through the course of making my own music video.
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