Wednesday, 22 September 2010

music promo video: purpose and success criteria

what is the purpose of music promo videos?

advertisement
draws attention to the music/ song
illustrates the song
appeals to a visual audience
expresses an individuals emotions
tells a story
markets an image
promotes the artist, singer, album
persuades audience to buy- CD downloads
raisers the audience awareness or profile of the artist/ group
to make an artistic statement e.g talking heads-once in a lifetime
product placement

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